Resume
Principal designer who turns ambiguous, cross-product problems into intuitive systems and design strategies through prototyping, executive alignment, and systems thinking.
Experience
Principal UX Designer
October 2025 – present
Kindle
- Established Kindle’s first cross-surface information architecture, resolving entrenched debates across 8+ teams within six months and guiding products serving tens of millions of customers.
- Led Kindle’s reader-facing AI design strategy across three organizations, aligning roughly 60 design, product, engineering, science, and research partners and securing support through SVP leadership.
- Created frameworks that brought coherence to complex, cross-product problems and gave teams shared models for product decisions.
- Built AI-assisted prototyping toolkits and workflows that enable designers across the studio to independently create interactive prototypes aligned with our design system and product strategy.
Senior UX Designer
December 2021 – October 2025
Kindle, Amazon
- Redesigned Kindle’s shared list-item system across native and web, aligning 5+ teams and creating an incremental migration that shipped without a dedicated roadmap item. The combined Search experiment drove $2M in annualized sales impact, 232K Kindle Unlimited borrows, and 678K additional clicks.
- Designed social-reading experiences for Kindle Vella, including episode comments, emoji reactions, and author moderation.
- Used motion prototypes to expose journey friction and shape comments, polls, bulk unlock, episode actions, and infinite scroll across Kindle Vella.
UX Designer
April 2020 – December 2021
Amazon, Author Services
- Designed the learner-facing experience for Amazon Online Courses, including interactive quizzes, runnable code snippets, and migration onto a themed design system.
- Owned design for Amazon Author Central, supporting its launch across five marketplaces and serving approximately 960K authors.
Senior Designer
September 2017 – April 2020
Emergent Order
- Led product strategy, research, interaction design, and executive presentations for clients including Whole Foods Market and The Humane Society.
- Grew the agency’s digital product and brand-strategy practice into a six-figure business.
UX Designer
November 2014 – September 2017
Emergent Order
- Designed and built virtual-reality applications, award-winning websites, design systems, and interactive campaigns.
- Led a nonprofit platform redesign that increased key conversions by 1,200% and generated more than 200% client ROI.
Communications Assistant
September 2013 – October 2014
Texas Public Policy Foundation
- Founded the in-house analytics program, managed digital communications, and project-managed the client side of an award-winning website redesign.
Education
University of California, Santa Barbara
B.A. Literature, B.A. Biology · 2013
Recognition
- Kindle Experience Bar Raiser
- Co-Founder, Books Workshop Bar Raisers
Capabilities
Design Strategy · Information Architecture · AI Prototyping · Design Systems · AI Experiences