Selected work
- Building the framework for twenty “zero-to-one” features Six teams were building entirely unconnected chatbots into different parts of the Kindle experience. Nobody owned the overall experience. I authored the design framework that decided where AI belongs, and where it doesn't. 2025
- A big "little redesign" that drove $2M in sales Kindle's shared list items had become a maze of surface-specific branches. I aligned every team that depended on them, then turned an unfunded migration into small updates engineers could ship inside work that was already funded. 2026
- Removing friction from short-form reading Improved Kindle Vella’s episode unlock flow with motion prototypes and embedded actions that removed extra steps for readers. 2024
- Making short form content social Led Kindle Vella’s first social features—from research through accessible, mobile-first commenting flows and token-driven design tokens. 2023
- Virtual Reality & Social Impact Cross-platform VR and web experience that guided Whole Foods shoppers through humane farming practices to promote the At the Fork documentary. 2021
- A Design System for a Public Interest Law Firm Led Pacific Legal Foundation’s website redesign to turn complex legal content into story-driven journeys that boosted online donations by 4,900%. 2021
For fun
- Escape! …from the monotony of conferences Immersive escape-room installation for a policy trade show that used narrative puzzles to attract prospective clients to the booth. 2023
- Pokémon Tera Typer Side project web app that recommends optimal offensive and defensive strategies for Scarlet & Violet raid battles. 2023
