I'm Ellen — a Principal Designer at Amazon, where I work on AI products and design systems for Kindle. I'm drawn to the messy, ambiguous problems — the ones where you have to find the right question before you can find the right solution. That's where the best work happens.
Great experiences start with great questions
I'm Ellen — a Principal Designer at Amazon, where I work on AI products and design systems for Kindle. I'm drawn to the messy, ambiguous problems — the ones where you have to find the right question before you can find the right solution. That's where the best work happens.
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Work
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Frictionless reading
Improved Kindle Vella’s episode unlock flow with motion prototypes and embedded actions that removed extra steps for readers.
Escape! …from the monotony of conferences
Immersive escape-room installation for a policy trade show that used narrative puzzles to attract prospective clients to the booth.
Bringing social to Kindle Vella
Led Kindle Vella’s first social features—from research through accessible, mobile-first commenting flows and token-driven design tokens.
Pokémon Tera Typer
Side project web app that recommends optimal offensive and defensive strategies for Scarlet & Violet raid battles.
Writing
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If you want to get in touch with me about something or just to say hi, reach out on social media or send me an email.