I’m a systems thinker who designs for clarity at scale. At Amazon, I lead design across Kindle’s app and device ecosystem — building information architectures, experience frameworks, and AI strategies that span multiple surfaces and dozens of teams. I specialize in the kind of work that doesn’t fit neatly into one team’s roadmap: identifying cross-organizational risks, aligning competing visions, and turning ambiguity into frameworks that teams can actually ship against. Before Amazon, I designed experiences ranging from nonprofit platforms to virtual reality — always focused on understanding users deeply and letting research drive the design.
I untangle complex, cross-team problems into frameworks that ship. A Kindle search redesign I led delivered +200K additional subscription reads in its first month. I designed an information architecture across all Kindle's apps and devices — its first launch, a reimagined home tab, earned Kindle Home its first positive press in years. Before Amazon, I helped Whole Foods demystify food labels through VR — 80% success rate in-store. I grew a nonprofit's donation revenue 4,900% by redesigning their platform around customers, not their tech stack. Principal UX Designer at Amazon.
Work
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Frictionless reading
Improved Kindle Vella’s episode unlock flow with motion prototypes and embedded actions that removed extra steps for readers.
Escape! …from the monotony of conferences
Immersive escape-room installation for a policy trade show that used narrative puzzles to attract prospective clients to the booth.
Bringing social to Kindle Vella
Led Kindle Vella’s first social features—from research through accessible, mobile-first commenting flows and token-driven design tokens.
Pokémon Tera Typer
Side project web app that recommends optimal offensive and defensive strategies for Scarlet & Violet raid battles.
Writing
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